Athens Fashion Week has established one of its goals as an institution: to support, to promote and reward new and talented designers with “NEW DESIGNERS AWARDS”.
New Designers Awards is an institution, which offers the opportunity to new talents to present their work to the fashion crowd and public, while competing for 3 important awards: Best Catwalk, Best Trendsetter, Best New Designer and Fashion Gadget of the year, an award inspired by our sponsor HUAWEI who renamed the New Designers Awards.
This season, the New Designers Awards was proudly supported by HUAWEI FreeClip. Huawei’s recent addition, the new generation of earbuds, HUAWEI FreeClip, combining the innovative C-bridge Design, industry’s first open-ear audio technology with Smart Wear Detection, long battery life, and innovative fashion design. HUAWEI FreeClip presents the best of both fashion-focused design and Open-ear Listening technology and are the ideal wireless audio companion for users who don’t want to sacrifice style in whatever they do. New Designers Awards by HUAWEI FreeClip.
Six new designers presented a mini collection of 10 outfits each, in groups and they were judged by a respectful jury of established fashion designers, buyers and fashion media representatives from Greece and abroad. The winners were awarded important prizes: Participation in other international fashion weeks, co-operations with major fashion boutiques, scholarships for fashion studies, presentations of the winner in important media are some of the important awards!
Before the award ceremony a special runway took place with looks from all six competitors and a creation from each one drawing inspiration from the accessories HUAWEI FreeClip, whilst the models wore the Fashion Gadget by Huawei paired with their creation.
The judging panel of 34th Athens Fashion Week featured Malan Breton, fashion designer and guest of honor of the 34th Athens Fashion Week, Tanja Beljianski Galovic, from L’officiel Arabia, Pinelopi Papanikolaou, fashion editor for Beaute magazine and communication sponsor for Athens Fashion Week, Romina Karamanea, designer and owner of RK Fashion School, and Yujie Cao (Jay), GTM Manager of Huawei. The award ceremony was presented by Journalist and Presenter, Kim Kilian.
The winners of the New Designers Awards by HUAWEI FreeClip were selected as follows:
Best New Designer: Blue
Best Trendsetter: P. ANCHOR
Best Catwalk: L’ AMOUR ET L’AME ATELIER
