Athens Fashion Week once again underscored its commitment to supporting, promoting, and rewarding new and talented designers through the highly anticipated New Designers Awards.
The New Designers Awards is a cornerstone event that provides up-coming fashion designers the opportunity to present their work to the fashion industry, while competing for three prestigious titles:
Best Catwalk, Best Trendsetter and Best New Designer.
During this season’s showcase, six new designers presented their mini collections, aiming to leave their mark on the fashion scene and earn recognition, media exposure, and valuable industry partnerships.
The New Designers Awards Ceremony by SCRATCH was presented by the renowned Ismini Papavlasopoulou. The awarded designers that were voted from a distinguished panel of judges, not only received accolades for their creative excellence but also gained opportunities for international exposure and collaborations within the fashion world.
Winners of the 36th New Designers Awards by SCRATCH:
Best New Designer: DEAR by Agapitos Kouros
Best Trendsetter: Calista Aurora by Negin Ramezani
Best Catwalk: MOCKA by Mikaela Kourkoulou
Special SCRATCH Award – was the Best ΣΚΡΑΤΣ Designer
The competition was proudly supported by SCRATCH, which introduced a special award for the occasion. A dedicated committee formed by members of the SCRATCH team, evaluated an exclusive outfit created by each of the participating designers, inspired by the values and identity of SCRATCH.
Best SCRATCH Designer: Calista Aurora recognizing her imaginative and standout design.
