The 34th Athens Fashion Week: Fashion’s biggest celebration arrives back at Zappeio Megaron!

  • 14/05/2024
  • admin
  • 5 min read

The 34th, iteration of Athens Fashion Week, recently concluded with a dazzling exhibition of style and glamour at the iconic Zappeio Megaron venue.

The event, that took place from the 20th until the 24th of April 2024, drew the attendance of fashion designers, celebrities, top models, journalists from all over the world, and prime invitees, making it the biggest celebration of fashion in Greece.

The opening day of the event featured the exhibition “Fashion and Olympic Games, Athens 2094-Paris 2024” which showcased the creative works of established Greek designers and cherished museum pieces such as Olympic uniforms and torches.

Furthermore, in collaboration with the Italian Embassy, the exhibition “Fashion Panorama- The Italian New Wave” was showcased under the custody of Vogue Italia. The exhibition featured the creations of ten new Italian fashion designers and brands, including ACT N°1, Gisèle, Cormio, Lessico familiare, Magliano, Marco Rambaldi, Medea, Panconesi, Niccolò Pasqualetti, and SSHEENA, for their sharp eye and creative approach.

The first day also witnessed fashion designer Elissabetta Franchi’s debut collection being presented to the Greek public in Athens. The day concluded with an impressive show from fashion house Kathy Heyndels and their collection “Blooming,” along with Marios Togos and his line “Vendetta.”

The second day of Athens Fashion Week began with the creations of fashion brand CFCouture by Christina Farmaki, followed by fashion house Dassios’s collection “Peri Therous” S/S ’24. The Celebrity Skin by Dimitris Strepkos presented their collection “Daydreaming A poem for Katia,” dedicated to the memory of his best friend Katia Nikolaidou. Next up, fashion brand Christine&Joe, Joe Togou, and actress Christina Pappa showcased the collection “Waves.”

The second day concluded with the famous fashion designer Malan Breton’s debut collection in Greece, F/W ’25, inspired by the Glam Rock era of the ’70s. Malan Breton has designed for celebrities worldwide, including Ariana Grande, Lorde, Priyanka Chopra, and Maye Musk. Milliner Michelle Hutchings and opera singer Courtney Ann Mills also presented at the event. Popular gender-neutral model and social media influencer with ~12 million followers, Elton Illirjani and Miss Earth 2023, Drita Ziri were also present on the catwalk.

The third day of Athens Fashion Week saw the California-based Bella Paradise present its luxurious swimwear line for the first time in Greece. Fashion designer Daphne Valente’s collection “Lost my marbles” sent a strong message about the return of the Elgin Marbles to Greece. Ioanna Kourbela followed with the collection S/S ’25 “The time is here.” The day concluded with Paris Valtadoros and his line called “Mystique” at the atmospheric and spectacular Lake Vouliagmeni late that evening.

On the fourth day of Athens Fashion Week, the brand Parthenis, represented by the president of the Hellenic Fashion Designers Association Orsalia Parthenis, presented the collection “Εarthbound” at Omonoia Square. Popular gender-neutral model and social media influencer with ~12 million followers, Elton Illirjani, was also present on the catwalk.

The day concluded with the “New Designers Awards by HUAWEI FREE CLIP,” where six new upcoming designers and the ΙΕΚ ALFA students showcased an innovative fashion show under the guidance and creative direction of Lakis Gavalas.

The judging panel featured Malan Breton, fashion designer and guest of honor of the 34th Athens Fashion Week, Tanja Beljianski Galovic, from L’officiel Arabia, Pinelopi Papanikolaou, fashion editor for Beaute magazine and  communication sponsor for Athens Fashion Week,  Romina Karamanea, designer and owner of RK Fashion School, and Yujie Cao (Jay), GTM Manager of Huawei. The award ceremony was presented by Journalist and Presenter, Kim Kilian.

The winners of the New Designers Awards by HUAWEI FreeClip were selected as follows:

Best New Designer: Blue

Best Trendsetter: P. ANCHOR

Best Catwalk: L’ AMOUR ET L’AME ATELIER

The day at Zappeio will finish with Irene Angelopoulos and her S/S ’24 haute couture collection.

The last of the 34th Athens Fashion Week, Wednesday 24/4 , was dedicated to the creations of Vassilis Zoulias with the prêt-à- porter collection F/W ’24-25 “Film Noir” whilst the imaginative jewelry of Pericles Kondylatos will adorn his creations once again. The show at place at “Cine Iris”.

The event was covered by national and international media. Particularly, from the United States the popular site, fashionweekonline.com that covers all Fashion Weeks around the world, L’Officiel Arabia, Harper’s Bazaar Serbia, Grazia Serbia and from the UK Voir Fashion Magazine.

34th Athens Fashion Week Sponsors:

L’Oréal Professionnel, Sixt, HUAWEI FreeClip, Beluga, Qualita Unica, Georg Jensen, Alustre, kyklos, my Nutry, Dress Code.

34th Athens Fashion Week Hospitality Sponsors:

Academias Hotel, AutographCollection.

Under the auspices and the kind support of:

Ministry Of Tourism

Supporting:

Hellenic Olympic Association

Under the auspices:

Greek National Tourism Organization, City of Athens, Athens Chamber of Commerce and Industry (ACCI), Athens Traders Association, Marketing Greece, Panhellenic Association of Craftsmen and Knitwear Industries, Association of Retail Businesses.

Digital Partners:

Phaistos Networks, glomex

Communication Sponsors:

COSMOTE TV, LOVE RADIO, BEAUTE MAGAZINE, DOWNTOWN, HELLO, DELUXE MAGAZINE, FASHION DAILY, T-LIFE, HUFFINGTON POST, CLICK AT LIFE, MISSBLOOM.GR, WOMANTOC.GR.

Official Ticketing Partner:

Ticketmaster

Official Event Platform:

Eventora

For more information please visit the official website www.athensfashionweek.gr

Social media pages: FB: axdweek & IG: athensfashionweekofficial