A celebration of Creativity and innovation
The Athens Fashion Week held at the iconic Stone Warehouse (Petrini Apothiki) of the Piraeus Port Authority (PPA) concluded with great success, offering a unique experience to fashion lovers, creators, and visitors from both the Greek and international fashion scenes. The event took place from November 6 to November 9, gathering numerous fashion professionals, journalists, and the public, showcasing the latest trends in Greek and global fashion.
The Stone Warehouse, with its unique atmosphere and industrial character, served as the perfect setting for spectacular fashion shows, blending a sense of history with contemporary creativity. The PPA’s spaces proved ideal for hosting such a grand event, providing a refreshing experience.
Renowned Greek and international designers and fashion brands presented their collections: the famous British designer John Richmond showcased his SS’ 25 collection, Tassos Mitropoulos revealed his new collection “ANDROMEDA,” and designer Olga Karaververi participated with her “All Around the World” Fall/Winter ’25 collection. Vassilis Zoulias presented his new Spring/Summer ’25 collection “A Summer Place” with jewelry by Pericles Kondylatos. Parthenis introduced their Spring/Summer ’25 collection “Metamorphoses,” Dassios displayed their Fall/Winter ’25-’26 collection “The Return,” and designer Yiorgos Eleftheriades presented his Autumn/Winter ’24-’25 collection “Urban Stories.” Kathy Heyndels showed the “Darkness” collection, Marios Togos the “Dodging Rainbows,” 4Tailors their Spring/Summer ’25 collection “Melted Ice-Cream,” Chrysanthi Farmaki Creations their Spring/Summer ’25 collection “Exotic Elegance,” Stratos Eleftheriou/ISSI the Spring/Summer ’25 collection “Cyber Couture,” Daphne Valente with “Living Sculpture,” and “Saga Bridal” presented its latest bridal collection.
Georg Jensen was the naming sponsor for the New Designers Awards, where seven emerging designers showcased promising collections, impressing the audience and the judging panel.
The event was honored by prominent attendees and judges, including Pantelis Pantelis, Program Director of BA (HONS) Fashion Design at UCLan Cyprus, fashion designer, and President of Cyprus Fashion Designers Association; Orsalia Parthenis, Director of Parthenis House and President of the Hellenic Fashion Designers Association; Huffington Post journalist and Athens Fashion Week Communication Sponsor, Ifigeneia Plevraki; Marko Mrkaja from Harper’s Bazaar Serbia; and Anna Marangoudaki, Operational Manager of GEORG JENSEN. The awards ceremony was hosted by Natalia Katsakiori, fashion editor at Queen.gr, and also included remarks by Tonia Fouseki, President of Athens Fashion Week, who spoke on the importance of the institution and its role in launching the careers of many established fashion designers.
Specifically, the participating New Designers Awards finalists included: Keeklos, Kekoa, Vickay, Dear by Agapitos Kouros, Scala di Barelier, Vasileiades Athanasios, and Katerina Koutsounaki.
The winners of the New Designers Awards by Georg Jensen were:
- Best New Designer: Vickay, by Viktoria Karatza
- Best Trendsetter: Dear by Agapitos Kouros
- Best Catwalk: Scala di Barelier, by Nikola Barelier
Earlier in the day, students from RK FASHION SCHOOL showcased unique creations, using the skills they developed during their studies in Fashion Design, Technology, and Construction, presenting their first personal capsule collections as part of their final projects.
Athens Fashion Week is a significant event for fashion in Greece, setting the foundation for establishing a lasting institution within the Greek and international fashion industries. It provides participants the opportunity to create new collaborations, strengthen professional networks, and present their creations to a broad community.
This season’s Fashion Design Project is conducted digitally, where participants can send in fashion designs inspired by sea colors to the event’s email at fdp.afw@gmail.com. This theme is inspired by HELMEPA, the Hellenic Marine Environment Protection Association, which the event supports. The competition is open to talented individuals seeking to make their debut as emerging fashion designers, including fashion and arts students and anyone from the general public with a talent for design, regardless of academic background. The winner will have the chance to present their first mini-collection during Athens Fashion Week.
The event received coverage from local TV networks and international media, including L’Officiel Arabia from the Middle East, Harper’s Bazaar and Elle from Serbia, and Voir Fashion Magazine from the UK. Buyers from Paris, Vienna, Barcelona, and Japan also attended.
In addition to television coverage, the 35th Athens Fashion Week also had a strong online presence. Through a collaboration with Phaistos Networks, the Digital Partner of Athens Fashion Week, the public both in and outside Greece had the chance to watch the unique fashion shows live via the glomex Live Streaming service on the event’s website at https://athensfashionweek.gr/ and popular websites. Additionally, extensive video content, including interviews, statements, and event highlights, is available through Phaistos Networks & Glomex on over 350 websites.
The 35th Athens Fashion Week’s sponsors included:
- Georg Jensen, Colgateas Gold Sponsor, DIMAND, PIRAEUS TOWER S.A., Alûstre, Academias Hotel Autograph Collection, Starbucks, Meallion, Dermalift, Purebloom, MIELĒV,
Carlo Dali, Mexil, and Greece travel by Arvanitakis for transportation.
- Supporting Partners: Freddy MakeUp Stage, Design Art Academy, highlight contract.
- Official Supporters: Dress Code, Eventora, Minoan water, Happy People, and So Fine! Communications Management.
The largest fashion celebration renews its appointment for Spring!
Tickets: Pre-sale available at Ticketmaster.gr or the event’s website, www.athensfashionweek.gr